Play Movement

Build a world of play

Since launching the play movement in 2019, we’ve been building play communities and promoting the benefits of learning through play across 4 countries – Brazil, Colombia, Rwanda and South Africa.

Through our activities, both online and on the ground, we’ve been able to engage with parents and caregivers, as well as form partnerships that help to advocate for play!

Our impact

parents and caregivers reached across all interventions.

children were reached across all interventions.

partnerships formed across all interventions.

Why play?

When children play, they learn. They solve problems, think strategically, relate to others and manage life’s ups and downs. Play can also become a driver of social and economic progress in every community.

This is why we are calling on parents and caregivers to value and demand play for their children, and we’re helping build political champions to make sure it happens at scale.

The importance of play

Play builds resilience

Pleasure, enjoyment, motivation, or thrill in an activity

Through playing with others, children develop empathy and build resilience. When children are given the space to learn through play, we feed their emotional and social lives, and support their wellbeing.

Play helps build skills

Connecting facts and ideas to familiar experiences

Play allows children to develop the five super skills to help them navigate through life – creative, cognitive, physical, social and emotional skills. They discover ways of thinking, creating and working as a team and testing idea, which help to set them up for the future.

Play teaches problem-solving

Learning is hands-on and minds-on

Children can learn to think, analyse and adapt to new situations through play. These are essential skills that set them up to be able to navigate our ever changing world.

Activate play in your community